Japanese Hair Straightening
Are you someone who has dealt with frizzy, unruly, curly hair, their entire lives and can't seem to keep your hair straight, regardless of how hot you keep your hair straightener or how many products you use?
If you said "YES!" to this... you're not alone!
I've dedicated my life's work to helping people just like you get the sleek, silky, and straight hair you have always wanted!
I am able to provide my clients the hair they have always wanted because I have mastered Japanese Hair Straightening.
You may be asking yourself, "What is Japanese Hair Straightening?"
Great question!
Japanese Hair Straightening is essentially the process of permanently straightening your hair.
Also referred to as Thermal Reconditioning, Japanese Relaxer, Straight Perm, Reverse Perm, and even others, Japanese Hair Straightening uses heat to restructure the protein bonds within your hair leaving you with silky, smooth, natural feeling, straight hair!
Read what my clients are saying about their transformative experiences!
Flyan Ryan
"After an exhaustive search for an expert at Japanese Hair straightening, Joseph was recommended by the product manufacturer. Petrified to trust anyone other than “my guy” for the last 20 years in NY, I bit the bullet. So glad I did! At my request, Joseph contacted my former stylist to get a background on my hair before I even stepped into the salon. He then spent time with me the day of my appointment to test my hair and explain his recommendation. It’s been two weeks since and all I can say is Wow. I couldn’t be happier with the result, and I 100% would recommend him to anyone considering Japanese straightening/thermal reconditioning. He really knows his stuff which is sooooo incredibly important with this process."
Renata Khelemsky
"Joseph Nero performed the absolute BEST japanese straightening service on my hair that money can buy. After 15 years of doing this, I thought I had seen it all. I was wrong! I went to the best in NYC and beyond, and he managed to make my hair shine, move, bounce, and cut it to perfection. He listens, and he delivers. And it all felt really simple, stress free, and straight forward - much more so than 15 years of my past straightening services. He's truly talented - this is a tough service to get right. As a surgeon - I know that technique is everything. Joseph Nero is truly a master. Thank you!!! You will see me very soon!!"
Elka S.
"Yesss!! I have been getting my hair Japanese straightened since I was 18. (I am 32 now). I have been to good places and bad. I am kind of a Japanese straightening expert at this point. Lol! I recently moved to Mexico from California. One of my biggest concerns was finding a new salon I 100% trust with my hair as Japanese hair straightening has to be very precise and done by someone super experienced. One little thing- either chemical too strong or left on too long- can permanently damage your hair. Thankfully a friend in Mexico told me about Nero hair salon. She specifically flew in to Miami and spent the night at a hotel- just to get her hair done. After taking her advice- I did the same and couldn't be happier! I like my hair stick straight with no frizz and that's exactly what was delivered! Hair feels super healthy too! Will 100% be going back to Joseph and his peeps for when it's touch up time. Everyone at the salon is so sweet which is a major plus! HIGHLY recommend. He knows his stuff!"
Shari S.
"I have had my hair Japanese Straightened for 17 years now. Every one does the Keratin treatment here, but on super curly thick hair it is useless. I moved to Florida 2 years ago and kept going back to NYC for a straightening. I could not find anyone in south Florida . I am so very happy I found Joseph and the Nero Lopez Salon. I drove from Delray Beach to get my Liscio Japanese straightening and it was well worth the trip. It is the best JS I have ever had. My hair is silky shiny and smooth and does not frizz in the Florida humidity. I highly recommend this Salon. Thank you Joseph."
Haley Shadle
"I have been seeing Joseph for over 10 years now and is the only person I will let do my Japanese straightening. He is a true master at the craft and teaches as well, so you can’t beat the experience. I get compliments on how healthy my hair looks all the time. Thank you Joseph!"
Dana
"I have been using Nero hair salon for past few years, flying from Philadelphia to get my Japanese hair straightening done-twice a year. Joseph is an amazing professional who is incredibly skillful, making my hair look amazing every single time. Would highly recommend Nero hair salon ❤️"
Michelle Champlagne
"The BEST SALON in Miami, hands down. I recently received a Japanese straightening treatment here and I am blown away. I have naturally curly, thick, unruly, coarse hair that would take me 30 minutes to 1 hour to blow dry. Now, I can blow dry my hair pin straight in 5 minutes or let it air dry for a beautifully natural straight look. I have virgin hair so I was initially apprehensive about getting the treatment done, but my hair looks and feels so healthy still. I am a customer for life!!! Joseph, the owner who did my hair, is so amazing and kind; he will answer any and every question you may have."
Krystine Pereda
"I was so impressed by Joseph and his team. I went in for a Japanese hair straightening treatment consultation and Joseph explained the process step by step, tested my hair, and quoted me a price. I was scheduled for the treatment a few days later and the salon runs like a well oiled machine! Joseph doesn’t miss a beat and each of his coworkers were in sync with his progress. Not a single minute wasted when I was there. I felt so comfortable and they answered all my questions. The place was very nice too. Joseph definitely knows what he’s doing! My hair looks incredible and it has made a Huge difference getting this treatment done. I can’t wait for my next appointment."